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Want More Engagement on Social Media? Here's How Often You Should Publish...

I believe it was the Notorious B.I.G. who once famously stated, “Mo’ posting, mo’ social engagement.” On the surface, that idea seems to make sense. After all, the more posts you send out into your...

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4 Ways Healthcare Marketers Should Utilize Social Media

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic...

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Why You Need a Social Media Calendar and How to Create One

You’ve heard of social media calendars before, but do you know what they are and how to use one? Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media...

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8 Ways to Get More Social Shares Without Annoying Readers

Every time you write a new post, you share it on the social web, right? Well, how’s that working for you? It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes,...

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Stop Guessing: Here’s a Social Media Strategy That Works

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. In reality, it’s not easy. And like with anything else, you need to spend some time...

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New Data: Should You Include Social Media Icons on Your Homepage?

This post originally appeared on inbound.org and is reprinted here with permission. The purpose of any homepage is to act as a launching pad for users to find relevant information that’s specific to...

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30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]

You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s....

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Don’t Waste Your Time: 6 Ways to Be More Efficient on Social Media

Most marketing strategies begin with a few things: content, products… and social media. While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming...

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17 Tools That’ll Take Your Social Media Marketing Results to The Next Level

Social media is a wasteland of productivity. Marketers use social media to grow their businesses. Most, however, are wasting their time. I’m not saying social media is a bad marketing channel. In...

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice.  (In fact, if you’re highly experienced, you...

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Social SEO Simplified: How to Optimize for the “Other” Search Engines

Do you want to compete with the best SEOs in the world? It might be fun, but chances are you’ll either get crushed or have very slow success. But that’s exactly what you’re doing when you try to rank...

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Double Your Publication’s Visits from Social In 10 Minutes a Day

You’ve heard it before: The web is a noisy, noisy place. People are inundated with content all day long, from every direction. Did you know the average person around the world spends 490 minutes of...

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6 Steps to Creating a Successful Social Media Strategy for ANY Network

Fact: social media sites drive over 31% of all referral traffic on the Internet. That is a huge amount. It’s on a similar level with search referral traffic: So, if you pay attention to SEO, doesn’t...

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget...

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9 Questions to Ask Before Creating Another Social Media Account

The social landscape today looks a lot different than it did last year … or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand...

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5 Psychological Concepts That'll Strengthen Your Social Media Strategy

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than...

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How to Keep Up With Social Media News & Trends

If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest...

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The Stories Behind 5 Social Networks That Never Caught On

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like...

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February Social Media News: Weather on Facebook, SNL on Snapchat & More

We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with...

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The State of Social Media Demographics: 2017 Benchmarks [Infographic]

There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are...

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